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At Maida Farm, Farmer Francesco Vastola carries on his family’s traditional recipes passed down from his grandmother Antonia. But even if you don’t have your own Italian nonna, you can still treat yourself to a super traditional Italian breakfast or snack. Maida’s White DOP Cilento Fig Jam is bursting with locally-grown fruit flavor. It’s delicious spread on a slice of toast, or used to make a crostata, a kind of Italian pie filled with jam and covered by a lattice of flaky pastry on top. The rich sweet flavor of these figs makes them a perfect pair for aged cheese or white meats like roasted chicken or pork.
Francesco’s daughter Mariantonia has come up with this ingenious creation: White DOP Cilento Fig Jam spread on bread sticks and wrapped with prosciutto. This just might be our new favorite party (or party of one) snack.
To make his fig jam, Francesco uses white figs from the region of Cilento, which have a tender, yellow-green skin, a delicate sweet flavor, and finer seeds than most other types of figs. These characteristics have won it the protected DOP designation. The fruit is minimally processed and whole chunks are left in the jam, so you feel like you’re biting into one of Francesco’s famous figs with every spoonful. You won’t find any preservatives in his line of traditional fruit jams, which use only fresh fruit and sugar.

White Fig Jam: Critics' Choice

“Must try! This jam is off the chain”
Marco Canora for Rachael Ray Everyday
"Jams from Maida are a must try. My favorite way to eat these is with some good crusty bread & ricotta. The quality of the fruit in these is the star, just as it should be."
Carosello Pasta
"Francesco Vastola is an artist, his art is preserving and promoting the good things our earth has to offer, to tell the story of a territory."
Cook_Inc
"Every Cilentano I met expressed that fertility in a new and beautiful way, whether it was former architecture student Francesco Vastola at the Maida company, who grows his own tomatoes, peppers, field greens, and artichokes and then presents them sott’olio (under olive oil) in fantastically artful jars."
Paul Greenberg
"The flavors of Cilento preserved in glass jars with extra virgin olive oil, without added preservatives or additives. This is Maida, the organic farm of Francesco and Fabrizio Vastola, father and son."
Corriere della Sera
"Every vegetable is placed in the jars by hand, one by one. They look like a work of art."
Cibo Today
"Without the addition of chemical preservatives or additives, in the utmost respect of ancient recipes."
Cook_Inc
"Here, in Parco Nazionale del Cilento, the Vastola family upholds age-old preserving traditions, using local produce, tried-and-tested processing methods, and carefully selected raw ingredients."
Gambero Rosso
"Francesco Vastola’s love for his land is tangible. You can feel it when he shows you his fields in Paestum, Salerno, right next to the Magna Graecia ruins."
Cibo Today
"Here, ancient and forgotten products are revived—delicacies that this small company exports worldwide and that are often found among the ingredients of Michelin-starred chefs' dishes."
Corriere della Sera
"Its vegetables in oil, spreads, sauces and natural jams are all free of preservatives and additives."
Gambero Rosso
"Maida farm is located in Paestum, in Cilento, and is specialized in preserving local produce. Sott’oli, preserves, tomato sauces crafted artisanally using products that are a symbol of biodiversity."
Cibo Today
"Cilento, where the Mediterranean Diet was born. Cilento is a precious land where no family is without a small piece of land to cultivate. "
La cucina Italiana
"In front of the greek temples of Paestum takes place the rediscovery of local produce through the production of excellent preserves, jams, and sott’oli."
Cibo Today
"Franco from Maida, he and his family are behind the best sott’olio in all of Italy. Why? Because it’s produce they grow, processed by hand, cooked by his wife and then jarred."
Danielle Glantz, Pastaio Via Corta
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