We received an invitation for tomorrow night at The Plaza for an event called “Voglio Vivere Cosi'”, organized by the Toscana region. I had some vague memory that “Voglio Vivere Cosi'” was a song of many years ago, and I was right. I googled it and found (Click the arrow on the video):
It’s the new branding campaign of the Toscana region which they are launching in America. The song was a Ferruccio Tavaglini hit in the mid ’40s. I love the song and think the spot is fresh, sexy and elegant. Well… I read it cost 17 million euros, which at today’s exchange rate is $25 million. Good luck Toscana! We’ll see you tomorrow night. Anybody else going? We’ll bring a bottle of Vicopisano organic EV Olive Oil, made in Pisa by Nicola Bovoli. It’s magnificent and it doesn’t cost millions.
The video with the song is lovely and sweet. Very creative! How was the event?
carissima. i didn’t go and ended up working in the office until 8pm. nobody wanted to go with me. they had other commitments and i didn’t feel like going by myself. so i don’t know how it was. have not heard from anybody about the event. did somebody go?