Why DOP Saffron from Navelli Is So Expensive

Watch this lovely video below. It was shot in Navelli, Abruzzo, where the famous saffron grows. It is the original footage of the harvest, and the process you can see here is exactly how it is still done today. Remember, to get 1 kilo of the saffron called ‘the red gold of Navelli, you need to pick 250,000 flowers! Look at the families who pick the flowers at dawn in October. Their backs must be broken! Harvesting saffron flowers is a tradition that the people of Navelli are very proud to pass on from one generation to the next. But it is very labor intensive indeed!