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Accept no imitations: this is the real San Marzano, the famous "King of Tomatoes" prized by chefs worldwide. With their distinctive mineral-sweet flavor and low acidity, these tomatoes taste as if they've just been picked from the vine. Real San Marzano tomatoes have a long shape and meaty texture that allows them to be peeled and canned whole without falling apart. Use them in any recipe that requires the original flavor of Italian tomato tradition - a simple Pasta al Pomodoro, a classic ragu, or rustic soups and stews.​
Our DaniCoop Gustarosso DOP San Marzano tomatoes are produced according to the highest standards of quality and sustainability by Danicoop, a cooperative of about 100 farmers in the Agro Sarnese Nocerino. In this small area south of Napoli, the fertile Vesuvian soils create the ideal growing conditions for these outstanding tomatoes, enhanced by the cooperative's centuries-old cultivation methods, including manual spring water irrigation and hand-harvesting. What makes San Marzano tomatoes from Agro Sarnese Nocerino so unique is the terroir, or that unrepeatable combination of geography, soil, climate, and know-how.  
Real San Marzanos must follow strict DOP (protected designation of origin) guidelines, like the exact geographic area where these tomatoes can be grown. Farmers in this small area can only produce so many tomatoes: not all "San Marzano" tomatoes sold worldwide were grown in Agro Sarnese-Nocerino. With so many fakes on the market, Gustiamo is proud to be one of the few providers of real DOP San Marzano tomatoes and to help safeguard this Italian tradition for the next generations.

Gustarosso San Marzano Tomatoes: Critics' Choice

"For me, these are the best for all the many uses to which canned tomatoes lend themselves, especially in Italian cooking.”
Nancy Harmons Jenkins
"San Marzano was the first tomato of the world. It is THE tomato. Made in Italy was born with the San Marzano, even before fashion brands or Ferrari."
Paolo Ruggiero for Eater
“Among the most notable of those riches is the San Marzano dell’Agro Sarnese Nocerino, a near mythical tomato with an obscure history and a cult following among serious cooks."
Nancy Harmons Jenkins
"The fame and flavor of the San Marzano comes from where it's grown. I admire the love and passion that the Ruggiero family has put into protecting this crop and the traditions of the area."
Judy Witts Francini
"What I taste is a complex sweet-tart balance with a pleasing hint of bitterness in the aftertaste. What I taste, in fact, is a quality I can only define as tomato, pure and simple.”
Nancy Harmons Jenkins

Any questions?
We got you.

How to identify Authentic San Marzano Tomatoes?
Authentic cans are labeled “Pomodoro San Marzano dell’Agro Sarnese Nocerino DOP” and should never say “style,” “diced,” or “puree”. To verify genuine San Marzano tomatoes, look for the DOP label AND Consorzio San Marzano certification seal on the can.
Why are San Marzano tomatoes considered the best for sauces?
San Marzano tomatoes have a naturally sweet flavor, low acidity, and meaty texture, making them ideal for traditional Italian sauces. Gustarosso DOP certified tomatoes, grown in the volcanic soil near Mount Vesuvius, ensure authenticity and superior taste.
Why are San Marzano Tomatoes more expensive?
San Marzano tomatoes are priced higher because they’re grown by honest farmers and harvested under strict quality standards in limited quantities. The DOP certification process and labor-intensive farming add to their cost. That's why they're the most popular tomato choice among chefs and home cooks.
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